by winston » Tue Jun 17, 2025 9:50 am
not vested
Meta Platforms Inc will begin showing ads inside its WhatsApp messaging service, opening a new potential revenue stream while the company invests heavily in artificial intelligence and other long-term projects.
The ads will appear in WhatsApp’s “Updates” tab, a section of the app that’s separate from a user’s inbox and private conversations.
The tab gets 1.5 billion visitors per day, Meta said on June 16.
That tab is home to Status, WhatsApp’s version of disappearing Stories, which will now carry ads.
Advertisers can also pay to promote their WhatsApp Channel and give it prominent placement within the Updates tab.
Channels allow brands or celebrities to post to a group of followers, like a giant email blast.
As part of the advertising push, WhatsApp will also let Channel operators sell subscriptions, meaning they can create special messages just for a group of paying customers.
Meta won’t take a cut of any subscriptions sold through the app at launch, but eventually plans to charge 10 per cent of sales, Ms Alice Newton Rex, vice-president of product at WhatsApp, said in an interview.
Source: Phillips
It's all about "how much you made when you were right" & "how little you lost when you were wrong"