not vested
Aug 19, 2019
Ulta Beauty, Inc. (ULTA) operates as a beauty retailer in the United States offering a range of cosmetics, skin-care products, fragrance, hair-care products, and salon accessories.
The beauty retailer also offers full-service in-store salons, providing hair, skin, and brow services.
According to a Barron's article, Guggenheim analyst Steven Forbes believes that investment in faster fulfillment centers coupled with digital innovation – such as using artificial intelligence (AI) to personalize the shopping experience – places Ulta Beauty in a position to secure additional market share.
The company reports its second quarter earnings on Thursday, Aug. 29, after the market close.
As of Aug. 19, 2019, Ulta Beauty stock has a market capitalization of $18.83 billion and is trading up an impressive 31.53% on the year, outperforming the miscellaneous retail industry and S&P 500 by 18.04% and 16.3%, respectively.
Despite the stock's strong year-to-date (YTD) gain, the price has slumped roughly 10% over the past month, but it finds crucial support at $318 from a 12-month horizontal line and the 200-day simple moving average (SMA).
Those who take a long position at current levels should anticipate a move back to $360 – an area where the price may encounter resistance from the top trendline of a trading range that has been intact since early April.
Manage downside risk by placing a stop-loss order under this month's low at $315.49.
Source: Investopedia