China beer market loses fizz as spendthrift drinkers opt for cheaper brewsAn upmarket strategy has gone flat amid a decline in spending, while long-term demographic trends are shrinking the population of fans
For years, beer brands have been pushing premium products in China, thirsty to tap the
consumption power of the growing middle class. But the effort seems to have hit a bottleneck as the world’s second-largest economy grapples with a
nationwide spending decline and the number of beer fans shrinks.State-backed China Resources Beer (CR Beer) said on Monday that its overall sales volume declined 3.4 per cent year on year in the first half of 2024 amid a
“significant contraction in consumer goods”, even as the company, holding the largest market share in China, eked out a 1.2 per cent gain in profit to 4.7 billion yuan (US$658.5 million).
Source: SCMP
https://www.scmp.com/business/companies ... pe=section
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