by winston » Fri Jul 15, 2022 7:46 pm
vested
Private label
Amazon (AMZN) is reducing the number of items it sells under its own brands by well over half, and the company has discussed the possibility of exiting the private-label business entirely.
Disappointing sales for many of the items has led the online retail behemoth to scale back certain household brands, but the broader move is aimed at alleviating regulatory pressure, according to the WSJ.
In recent years, U.S. lawmakers and the European Commission have blamed Amazon for giving advantages to its own brands at the expense of products sold by millions of other vendors on its site.
Backdrop: Amazon’s private-label business began in 2009 with consumer electronics, but quickly expanded into other categories. As of 2020, the collection encompassed 243,000 products across 45 different brands that range from home goods to clothing (think Amazon Basics, Solimo, Goodthreads, etc.). Amazon maintains that its house brands only account for about 1% of its retail sales, and that it competes fairly and in a way that benefits its customers.
The retail giant announced that members purchased more than 300M items worldwide during Prime Day 2022, making it the single biggest event in its history.
Source: Seeking Alpha
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