Property boom transforming Philippine skylines AFP - As a Philippine property boom gathers pace, even Paris Hilton, Donald Trump and high-fashion house Versace are getting a piece of the action.
The good times are into their
fourth year, fuelled by steady economic growth, Western firms offshoring jobs to the Philippines, the buying power of millions of Filipinos working abroad and low interest rates.
In Manila, formerly sleepy pockets such as the
Fort army base and the
rundown Eastwood industrial zone have become chic, new business districts, catering mainly for the fast-growing outsourcing sector.
At the Fort, Ayala Land this year broke ground on its $714-million One Bonifacio High Street project, which when completed in 2017 will host the Philippine Stock Exchange, a Shangri-La hotel, and retail outlets.
The project also has a 63-storey residential tower, with 298 suites ranging from $500,000-$1.9 million that sold out last month in 96 hours, according to the company.
Across the country, more than 850,000 square metres (9.1 million square feet) of office space and 14,000 residential units will enter the market this year, property consultants CBRE Philippines said in a report.
Three of the world's biggest gaming industry leaders are building a $4-billion, 100-hectare (247-acre)
Entertainment City complex of casinos on Manila Bay. The first of the casinos are
set to open early next year.
Meanwhile, Trump, the New York mogul, has put his name to a $150-million, 56-storey, curtain-glass-walled Trump Tower that broke ground in the financial district this year.
He said 70 percent of the 220 residential units, which are worth up to $1.86 million each, have been sold.
The firm is putting up a nearby tower designed by the Versace fashion house -- the first of its kind in Asia -- featuring individual wading pools as well as its iconic Medusa-head brand imprinted on lamp shades and cutlery.
Century also flew in socialite and hotel heiress Hilton to Manila last year to help design and promote a suburban Manila residential project that features a man-made beach.
The
economy grew 6.4 percent in the first quarter, the
stock market has surged 20 percent this year to hit all-time highs, and the country's credit rating has been bumped up to just a step below investment grade.
The central bank's benchmark interest rates are also at historic lows -- 4.0 percent for the benchmark borrowing rate -- ensuring large piles of cheap cash for property development.
Aside from the macro economic picture, real estate analysts point to the outsourcing phenomenon as one of the key drivers of the property boom.
From virtually nothing a decade ago,
outsourcing now employs more than 600,000 people and is worth $11 billion annually, according to the main industry association which is forecasting 15 percent growth in the years ahead.
Meanwhile, roughly
nine million Filipinos who work overseas are sending
large chunks of the $22 billion they earn -- equal to
10 percent of the nation's gross domestic product -- back home, often investing in real estate.
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