How to Avoid the Next Netflix by Alexander Green
A little over a month ago, a new researcher contacted me and suggested I put out a buy recommendation on Netflix (Nasdaq: NFLX).
I disagreed and told him I wouldn’t touch the stock – or one like it – with a barge pole.
The price of a stock today relative to where it has traded in the past is irrelevant. It should have no bearing on whether you buy it or not.
Price is only important in relation to direction (technicals) and value (fundamentals). And in this case, both were flashing serious warning signs.
How can this be avoided in the future? Three ways:
• Buy (and hold) only companies that are experiencing robust growth in sales and earnings.
It was apparent months ago – with the initial price increase – that fundamentals at Netflix were beginning to deteriorate.
• Buy (and hold) only companies whose share prices are rising on good volume.
Everything that can be known about a company, its employees, its customers, its competitors and its business prospects, is reflected in daily share prices.
With the exception of market-wide corrections, a falling share price is a signal that something is amiss. A rising share price tells you the business outlook is improving.
• Use a trailing stop as your trading discipline to enforce rules 1 and 2. It will protect your profits during the good times and your principal during the bad.
Anyone who bought Netflix a year ago and used a trailing stop made out very well. Those who didn’t are now gnashing their teeth.
http://www.investmentu.com/2011/October ... tflix.html