At some point in time, NFLX will be a good short.
Unless they have a way to grow beyond US.
If not, once the subscriber base maxed out, the cost of acquiring new media for distribution will only go up.
Microsoft Corp., trying to regain lost share in the mobile-phone market, said its Windows Phone 7 devices will be able to play YouTube clips and Netflix movies.
The phones will feature Google Inc.’s YouTube even though they don’t support Adobe Systems Inc. Flash technology, Brandon Watson, a director for Windows Phone 7, said at an event yesterday at Microsoft’s Redmond, Washington, headquarters. Watson also demonstrated applications from Netflix Inc., OpenTable Inc., Travelocity.com Inc. and Flixster Inc.
Microsoft revamped its mobile software amid share losses to Apple Inc.’s iPhone and handsets with Google’s Android operating system. Microsoft said in July it has provided financial incentives including funds for software development and marketing to attract app developers to help the company create more compelling programs for its operating system.
The company’s share in the global mobile-phone market fell to 5 percent in the second quarter, from 9.3 percent a year earlier, according to market research firm Gartner Inc. Android climbed to 17 percent from 1.8 percent while the iPhone rose to 14 percent from 13.
Microsoft will release today the final version of a free toolkit for application developers. The package includes copies of Microsoft’s Visual Studio tools for mobile and a design program called Expression Blend.
Netflix Inc. will replace The New York Times Co. on the Standard & Poor's 500 Index of publicly traded companies. The movie and TV show rental company moves up from the S&P MidCap 400 index for mid-sized stocks, while the newspaper and media company was demoted to that index.
Netflix is No. 14 in the Internet Retailer Top 500 Guide.
In October, the company reported a 52.3% increase in subscribers, to 16.9 million for the third quarter ended Sept. 30 from 11.1 million for the same period a year ago. The company also said net income increased 25.9% year over year to $37.9 million from $30.1 million. Web sales increased 30.7% to $553.2 million from $423.1 million in the third quarter of 2009.
Netflix will move to the S&P 500 on Friday.
The company has a market capitalization today of $9.39 billion; all S&P 500 companies have market caps of at least $7 billion. The New York Times Co. today has a market cap of $1.36 billion; S&P MidCap 400 companies have market caps of between $1 billion and $3.5 billion.
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