by kennynah » Fri Jun 13, 2008 12:21 am
following on Winston's post..on the wise bud..
Inbev is dreaming... in the first place, their stella artois is like our anchor beer... cheaper and people are generally embarrassed to be seen drinking it... plus it was really "body-less", and hence the demise of anchor now...artois is always those buy 1 get 5 for free at pubs....that's the level of attractiveness..
budweiser...maybe suitable for americans...they like it "light", better still....just paste the word "beer" a bottle of water...they'd love it... i mean, have u ever tried drinking Bud-Light... jeez... it's worse than anchor...
but, i guess...it's personal taste... afterall, there are people who like drinking foam than real beer, such as kilkenny.
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12 Jun 2008 15:26 GMT
InBev Hopes Budweiser Will Become "Global Flagship Brand"
BRUSSELS -(Dow Jones)- InBev (INB.BT) wants to turn Budweiser into its "global flagship brand" as part of the Belgian brewer's plan to buy Anheuser-Busch & Co. (BUD) for $47 billion, InBev executives said on a conference call Thursday.
The merger, which values of Anheuser at $65 a share, would create the first global beer company, combining InBev's sales in Western Europe, Latin America and Canada with Anheuser's dominant position in the U.S. market.
InBev, maker of Stella Artois, Beck's and Brahma, will use its global distribution networks to boost sales of Budweiser, the iconic U.S. beer, in places such as China, Canada and Latin America, InBev executives said on the conference call. The goal is to capitalize on a growing demand for imported beers that can be sold as premium products.
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