
Put a little coffee money into this SBUX kopi.
On the call: Starbucks CEO Howard Schultz
July 21, 2010 8:19 PM ET
By The Associated Press
(AP) - Starbucks Corp. has said it hopes to expand in China so the country ultimately becomes its second-largest market outside the U.S.
During a conference call Wednesday with investors to discuss the coffee chain's third-quarter results, CEO Howard Schultz told investors the important performance measure of revenue at stores open at least a year climbed by double-digit percentage points in China. The figure includes some menu items available only in China.
QUESTION: What is the company's plan for China?
RESPONSE: We continue to seek opportunities to deliver locally relevant product offerings throughout our international markets and are seeing positive customer response for our localization efforts. ...
(P)roducts like black sesame green tea Frappuccino and black bean kiwi tart are product innovations tailored for the Chinese palate. We introduced these across all of our stores in mainland China (during the quarter). We have learned over the years that sensitivity and familiarity with Chinese culture is critical in how we think about and execute all aspects of our business in China.
Chinese consumers love Starbucks, and we see it every day in our stores.
http://articles.moneycentral.msn.com/ne ... d=11732260