'UGLY IS IN': RIDING THE TREND FROM 'BAD TO LESS BAD'
Today, we're taking a look at one of our favorite investing themes...
Crocs (CROX) is the $2.3 billion maker of Crocs – the clunky shoes that you love to hate. But believe it or not, Gen Z loves them – period.
Celebrities like Drew Barrymore even have their own Crocs fashion lines, and actress Zooey Deschanel is a brand ambassador.
Shares recently fell in May after investors overreacted to trade-war concerns. Now that those worries have faded, they're on the rise again. It's a perfect example of profiting when things go from "bad to less bad"...
As you can see on the chart, shares are up nearly 90% from their June lows... And they're still climbing higher. As investors forget their fears, this trend in "ugly" shoes should continue for now...
Source: Daily Wealth