by winston » Mon May 05, 2025 9:12 am
not vested
Amazon.com Inc (AMZN US)
Recommendation : BUY
Fair Value : USD 230.00
AWAITING FURTHER CLARITY ON IMPACT FROM TARIFFS
• Increasing profitability across all its segments
• Amazon Web Services (AWS) positioned for sustained multi-year growth
• Maintain Buy rating but lower fair value to USD230 (from USD274) due to tariffs and CAPEX uncertainties
Amazon holds a leading position in the e-commerce industry, possessing unrivalled scale in its operations.
It operates through three segments: North America, International, and AWS.
Amazon has established itself through its reputation for low prices and an unparalleled selection of choices, resulting in intangible assets such as strong branding and technology, including search capabilities and recommendation engines.
Amazon not only manufactures and sells electronic devices, including Kindle, Fire Tablet, Fire TV, Echo, but also develops and produces media content.
Furthermore, Amazon offers AWS to developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through a wide range of on-demand technology services, including compute, storage, database, analytics, machine learning, and other services.
Source: OCBC
It's all about "how much you made when you were right" & "how little you lost when you were wrong"