by helios » Fri Oct 24, 2008 9:10 am
23-Oct - Singapore - SPH Magazines has confirmed it will shut Maxim in Singapore after its December issue.
Speculation regarding the future of the publication had intensified in recent weeks, and Marketing was the first to break the news of its imminent closure at midday today. This prompted SPH to release a statement where Loh Yew Seng, SPH Magazines CEO, said: "The Nielsen Media Index figures are a clear indication that the audience for traditional lad mags has dwindled over time, and male readers are now opting for editorial content that is found in more quality content-led magazines."
The statement also revealed SPH's plans to move photography magazine PHOTOVIDEOi (PVi) into its leading consumer technology magazine HWM Singapore from December.
"To reach out to the modern male reader, and connect our advertisers to this group of very discerning audience, SPH Magazines will now focus our efforts and resources on titles like Men's Health, as well as interest-specific men's magazines within our stable, such as Torque, Golf Digest Singapore and HWM Singapore," Allen Loh, MD for SPH Magazines, said in a statement.
All staff members of Maxim and PVi will be retained and redeployed within SPH Magazines as part of its consolidation strategy.
Source: Marketing-Interactive.com
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