
1 good news vs. 1 bad news:
17-Sept -
Singapore Press Holdings' marketing division has created a new unit called the Strategic Marketing Department (SMD) tasked to help its advertisers identify new opportunities to maximise returns through integrated packages.Headed by Geoff Tan, GM of SPH New Media, the unit will aim to engage advertisers as well as media-buying agencies to better understand its advertisers and offer them integrated packages across all the SPH platforms.
"Advertising in our newspapers has remained strong, but we cannot rest on our laurels.
Advertisers are beginning to demand even better returns on their advertising or marketing dollars, and experimenting with a whole spectrum of media platforms. This move is strategic and timely," SPH's SEVP of marketing Leslie Fong, said.
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17-Sept -
MediaCorp Publishing's MD, Zita Ong has made her first major move since being appointed to the role in June, by putting titles, Vanilla, Kids Company, Electronic Gaming Monthly (EGM), and Lime on the chopping block.
The news was announced late last night by MediaCorp in a press document which also stated the company's intention to bring some of the axed titles back as online editions. At this early stage Ong would not confirm which titles could possibly make it online but Lime, a youth-oriented entertainment and lifestyle magazine appears to be a strong contender for revival. Ong says, since Lime's launch some 12 years ago, much of its target audience has migrated online. "We'll have to see if its viable to put it online," Ong says.
In addition to the four titles, the company's quarterly décor title, Style:Living will become a bi-annual supplement packaged with Style Weddings, in a bid to increase its advertising revenue.
As many as 12 employees will be affected by the news, however Ong says "nobody will be losing their jobs". Adding that, "everyone has been given options for redeployment within MediaCorp."
Out of the four magazines facing the axe, women's lifestyle magazine Vanilla is the freshest title having launched just over a year ago, and Ong admits "
advertisers never opened their arms to it."
The magazine launched from the ashes of six year old parenting title Family. "We tried to change it to a women's lifestyle magazine with Vanilla but advertisers never really got it," she says.
Source: Marketing-Interactive.com