“We’re targeting a new growing market. We are here to bring incremental business to the SIA group.â€
Are you sure that you are not canibalizing your existing business ?
“We’re targeting a new growing market. We are here to bring incremental business to the SIA group.â€
winston wrote:“We’re targeting a new growing market. We are here to bring incremental business to the SIA group.â€
Are you sure that you are not canibalizing your existing business ?
"Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness-all attributes we intend this company to be known for." - Scoot CEO Campbell Wilson
Feb 2 (Reuters) - Singapore Airlines Ltd , the world's second largest airline by market value, reported a worse-than-expected 53 percent fall in quarterly net profit, hit by high jet fuel prices and warned that passenger yields would be under pressure.
The carrier, around 55 percent owned by Singapore state investor Temasek Holdings Pte Ltd, made S$135.2 million ($108.1 million)profit for October-December down from S $288.3 million a year ago.
The earnings was lower than average forecast of S$162.5 million from four analysts polled by Reuters.
The global airlines industry has been struggling to pass on the higher cost of fuels to customers as demand for business and leisure travel dwindled due to the global economic slowdown.
The International Air Transport Association (IATA) cut its forecast for airline industry profits by a quarter to $3.5 billion for 2012 and warned the industry could plunge to an $8.3 billion loss if Europe's debt problems trigger another banking crisis.
Singapore Air's shares have lost around a quarter of its value since the end of July as concerns about a global recession hit the airline.
Singapore Airlines is positioning its soon-to-be-operational long haul, low-cost carrier Scoot as something special, with bright yellow uniforms, a “different attitude†and a name many are still trying to wrap their head around.
But AirAsia’s Tony Fernandes maintains that the new airline, which is already creating some buzz amongst the region’s travelers, will not offer any serious competition and that his company’s AirAsia X – the long-haul affiliate of the Malaysian budget carrier – will still keep its market share.
“[AirAsia X has] a tremendous advantage over Scoot… because of first-mover advantage,†said Mr. Fernandes in an interview with the Wall Street Journal.
AirAsia X commenced operations in November 2007, with its first service from Kuala Lumpur International Airport to Gold Coast Airport in Australia. Scoot, which will commence operations in the middle of this year, will first fly to Sydney.
Mr. Fernandes says that the brand he built up – AirAsia – has much to do with AirAsia X’s strategy, allowing the longer-haul version to share a name with an established low-cost airline and tap into a “huge network†of budget-airlines infrastructure, unlike Singapore Airlines’ Scoot.
Not only that, but Scoot “has a really dumb name for a start,†he said.
Earlier this year, AirAsia X pulled out from serving Delhi, Mumbai, London and Paris, citing high fuel prices, high taxes and a steep increase in costs at the Indian airports. It soon followed with news of a new route, connecting Sydney to Kuala Lumpur from April 2 – several months before Scoot makes their maiden flight to the same Australian city.
Mr. Fernandes has long offered colorful comments about his rivals. When plans for a low-cost, medium-to-long haul carrier – which became Scoot – were announced by Singapore Airlines, the AirAsia boss tweeted: “Singapore Airlines to set up a long haul low cost carrier. Hahahaha. Déjà vu.†He insisted they had “copied†the idea from his team.
Efforts to reach Singapore Airlines for comment Monday evening were unsuccessful.
Insisting that his airline would provide something fresh, Scoot’s chief executive, Campbell Wilson said in a press release late last year that Scoot offers something to the “tried and tired,†with a name that “stands out…and can be a verb or noun.â€
Mr. Fernandes also said Monday the Thai and Indonesian units of AirAsia will launch initial public offerings by the second quarter of this year. When asked what AirAsia would do with all the money raised, Mr. Fernandes joked that he would “buy Singapore Airlines.â€
“They’re (Singapore Airlines) confused puppies… they should be available for sale anytime soon,†said Mr. Fernandes.
Earlier this year, the Singaporean airline reported that its net profit in its fiscal third quarter fell 53%, a fifth straight quarter of lower earnings owing to higher fuel prices and ongoing economic woes.
AirAsia’s third quarter earnings, released late last year, also fell more than 50% compared to the previous year, though Mr. Fernandes said then that the company would have a “good fourth quarter.†Earnings are expected to be announced next week.
Though quick to hurl criticism at his rivals, Mr. Fernandes had a slightly different tone when talking about the home of Singapore Airlines, Singapore’s Changi International Airport.
When asked which his favorite airport in the region was, Mr. Fernandes simply answered, “It’s got to be Changi.â€
Scoot’s chief executive, Campbell Wilson
I WAS shocked to read the full profile of another member when I logged onto my KrisFlyer account last week on the website of Singapore Airlines (SIA).
The profile revealed personal details like the member's identity card number, home address, employment details and contact numbers.
Assuming that it was a temporary glitch, I logged off and on again.
This time I was shown yet another member's profile.
The revamped website of the airline has already made the news for the wrong reasons.
There was little improvement following negative feedback and the latest mistake has escalated the seriousness of the mistakes on the revamped website.
Frequent fliers entrust their personal information with SIA, arguably the world's best airline.
Yet, SIA does not protect such details of its important customers with the justified degree of privacy.
What steps has SIA taken to rectify the problem and prevent a recurrence? How will it improve a website that was touted as a new and improved version of the one it replaced?
Raymond Liow
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