On the corporate side, companies have been planning to respond to the tariffs in five different ways, or a combination of the following approaches.
1) Reshoring or boosting U.S. production activity ==> Johnson & Johnson's recent $55B investment
2) Pushing suppliers to reduce prices ==> Walmart with Chinese manufacturers
3) Raising prices to preserve profit margins ==> Target's warning for shoppers
4) Absorbing the tariffs with lower margins ==> Latest guidance from Nike and FedEx
5) Lobbying for certain exemptions to limit their impact ==> Pursued by U.S. automakers
Source: Seeking Alpha